Introduction
Embedding a LinkedIn post directly onto your website is one of the best ways to showcase social proof, share industry insights, and drive traffic back to your LinkedIn profile. Whether it is a glowing customer testimonial, a major company announcement, or a viral thought leadership piece, showing the native LinkedIn post adds instant credibility.
Instead of just taking a screenshot, an embedded post remains interactive. Visitors can like, comment, or follow your profile directly from your website.
In this guide, we will show you exactly how to embed a LinkedIn post on your website in just a few clicks.
How to Embed a LinkedIn Post (Step-by-Step)
LinkedIn makes it incredibly easy to grab the embed code for any public post. Here is the exact process:
1. Find the Post You Want to Embed
Navigate to the specific LinkedIn post you want to feature on your website. This can be your own post, a company page update, or content from another user.
2. Click the "More" Icon
Look for the three horizontal dots (the "More" icon) in the top right corner of the post. Click it to open the dropdown menu.
3. Select "Embed this post"
From the dropdown menu, select the option that says Embed this post. If you do not see this option, it means the post's privacy settings restrict it from being shared externally (more on this below).
4. Copy the Embed Code
A popup window will appear showing a preview of how the embedded post will look. Click the Copy code button. This will copy an HTML <iframe> snippet to your clipboard.
5. Paste the Code on Your Website
Go to your website's Content Management System (CMS), such as WordPress, Webflow, or Shopify. Paste the copied HTML code into an HTML block or code embed module on your page. Save and publish!
Why Can't I Embed a Specific LinkedIn Post?
If you click the three dots and the "Embed this post" option is missing, it is almost always due to privacy settings.
For a post to be embeddable, its visibility must be set to "Anyone" (Public). If the author restricted the post to "Connections only" or within a specific LinkedIn group, you will not be able to embed it on an external website.
If it is your own post, you can fix this by editing the post and changing the visibility settings to Public.
Best Practices for Embedded LinkedIn Posts
To get the most out of embedding LinkedIn posts on your website, keep these tips in mind:
Highlight Social Proof
If a customer or client posts a positive review about your product or service on LinkedIn, embed that post on your landing page. Native social proof is highly trusted by website visitors.
Cross-Promote Your Content
If you write a detailed blog article, embed a related LinkedIn post within the article. This encourages your website readers to click through and engage with your LinkedIn content, growing your audience on both platforms.
Check Mobile Responsiveness
After pasting the embed code, always check how it looks on a mobile device. LinkedIn's iframe is generally responsive, but depending on your website's CSS, you may need to ensure the parent container allows the iframe to resize properly on smaller screens.
Conclusion
Embedding a LinkedIn post on your website is a simple yet powerful tactic to bridge the gap between your website and your social media presence. By following the steps above, you can easily showcase your best LinkedIn content, build authority, and drive more engagement to your profile.
Before you share your next big update, make sure your formatting is on point. Use a dedicated preview tool to ensure your text looks exactly how you want it to.
Frequently Asked Questions
Can I embed a LinkedIn post on WordPress?
Yes, you can easily embed a LinkedIn post on WordPress. Instead of using a dedicated plugin, the best method is to use the Custom HTML block. Simply copy the iframe code from LinkedIn and paste it into the Custom HTML block on your WordPress post or page.
Will the embedded post update if the author edits it?
Yes. Because the embed uses an iframe pointing directly to LinkedIn's servers, any edits made to the original post (such as text updates, fixed typos, or changed images) will automatically reflect in the embedded version on your website.
Does embedding a post count toward LinkedIn views?
Yes, when a user views the embedded post on your website, it generally contributes to the total impression count on LinkedIn. Furthermore, if they click the "Like" or "Comment" buttons inside the embed, those actions directly interact with the original post.
Can I embed a LinkedIn carousel post?
Yes, carousel posts (PDF documents uploaded to LinkedIn) can be embedded just like regular text or image posts. Visitors to your website will be able to click through the slides of the carousel directly from the embed without having to leave your site.
