Pinning a post on LinkedIn is one of the easiest ways to ensure your most important content doesn't get buried in the feed. Whether you are promoting an upcoming event, highlighting a viral success, or showcasing a core product, a pinned post guarantees maximum visibility.
However, the process of pinning content works differently depending on whether you are managing a Company Page, a Personal Profile, or a LinkedIn Group.
In this guide, we will break down exactly how to pin a post on LinkedIn in 2026, including the relatively new feature that allows you to pin comments to drive better discussions.
How to Pin a Post on a LinkedIn Company Page
If you are a Page Admin, pinning a post to the top of your Company Page is straightforward. This ensures that anyone visiting your page sees your priority content first.
Here is how to do it:
- Navigate to your LinkedIn Company Page (you must be in Admin view).
- Click on the Posts tab.
- Scroll down to find the published post you want to pin.
- Click the three dots (...) in the upper-right corner of that post.
- Select Pin to top from the dropdown menu.
Once pinned, the post will display a "Pinned" label in the corner and stay at the top of your Page's feed. To unpin it, simply click the three dots again and select Unpin from top. You can only have one pinned post active at a time.
How to "Pin" a Post on a Personal Profile
A common question is: Can I pin a post on my personal LinkedIn profile?
The short answer is no, LinkedIn does not have a traditional "pin" button for personal profile feeds. However, they offer something even better: The Featured Section.
The Featured section sits prominently near the top of your profile (just below your About section) and acts as a visual highlight reel for your best work.
How to add a post to your Featured section:
- Go to your LinkedIn Profile.
- Scroll down to the Activity section and find the post you want to highlight.
- Click the three dots (...) in the top-right corner of the post.
- Select Feature on top of profile.
Alternatively, you can go directly to your Featured section, click the "+" (plus) icon, select Add a post, and choose from your recent content.
If you want to dive deeper into profile optimization, check out our complete guide to LinkedIn profile optimization.
How to Pin a Comment on a LinkedIn Post
Pinning a comment is a fantastic way to guide the conversation, highlight a great question, or add a link without hurting your post's initial reach (the classic "link in comments" strategy).
You can pin a comment on both your personal posts and your Company Page posts.
How to pin a comment:
- Go to your published post and locate the comment section.
- Find the comment you want to highlight (it can be your own or someone else's).
- Click the three dots (...) next to the comment.
- Select Pin comment.
The comment will now stay at the very top of the thread, marked with a "Pinned" badge. To maximize your engagement, read our deep dive into LinkedIn commenting strategy.
How to Pin a Post in a LinkedIn Group
If you manage a LinkedIn Group, pinning a post is a great way to welcome new members or highlight community rules.
Here is how to pin a group post:
- Navigate to the LinkedIn Group you manage.
- Find the post you want to pin.
- Click the three dots (...) in the upper-right corner.
- Select Pin.
The post will now feature a "Pinned by admin" label. You can easily unpin it later by returning to the same menu.
Best Practices for Pinned Posts
To get the most out of your pinned content, keep these best practices in mind:
- Rotate regularly: Don't leave the same post pinned for months. Update it every few weeks to keep your profile or page feeling fresh.
- Drive action: Your pinned post should have a clear goal. Use it to drive newsletter signups, promote a new product, or share a high-converting lead magnet.
- Use eye-catching visuals: Pinned posts get the most eyeballs. Make sure they include a high-quality image, video, or document carousel.
- Format for readability: Before pinning any text-heavy post, ensure it is easy to read. Use linkedinpreview.com to check your line breaks, add bold text, and preview the "See more" hook.
Summary
Knowing how to pin a post on LinkedIn gives you control over the first impression you make on profile visitors and Page followers.
Use the Pin feature for Company Pages and Groups, utilize the Featured section for your personal profile, and leverage Pinned comments to direct the conversation on your top-performing content.
Before you publish and pin your next big announcement, make sure your formatting is flawless. Test your line breaks and visual elements using our free LinkedIn post validator to guarantee your content looks professional on every device.
